Ryan Deiss – Head of Marketing Bootcamp

Description

Ryan Deiss – Head of Marketing Bootcamp
Original Price: 2995$
You Just Pay: 39.95$(One Time 88% OFF)
Author: Ryan Deiss
Sale Page:_https://www.digitalmarketer.com/lp/hom-bootcamp/
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From The Desk of Ryan Deiss
April 13th, 2022
Fellow ambitious marketer,
DigitalMarketer has never had a CMO…did you know that?
One of digital marketing’s largest training and certification companies in the world… a company that services marketers… has never had a Chief Marketing Officer.
Why?
It’s simple.
We haven’t needed one.
A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but for a small to medium sized company, it’s overkill.
In fact, I’ll go so far as to say if you are a business owner reading this letter… DO NOT HIRE A CMO.
There is a far more important role that businesses are missing. They don’t need someone who simply “plans” marketing and “counts” marketing…they need someone who DOES marketing.
Specifically, companies need a marketer who can…
But the role I just described is not a “Chief Marketing Officer.“
The role I just described… the one most businesses actually need… is the Head of Marketing.
A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a Marketing Manager in some companies. But unlike a CMO (who focuses more on brand, communications, and budget allocations) Heads of Marketing focus on execution and results.

In other words, Heads of Marketing actually DO marketing, which is Why They are in such high demand.
If you want proof, check this out…
There are over 4,600 open opportunities for “Head of Marketing” in the U.S., alone, with less than a few hundred qualified applicants to fill those roles.
That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today’s market.
And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute?
To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business.
So, knowing this, we decided to do something special…something we’ve NEVER done before, and…

All You Need Is 4 Weeks To Master The 4 “Head of Marketing” Skills
During the 4-week Head of Marketing bootcamp, I’ll show you behind the scenes of how our most successful Heads of Marketing master all 4 skill sets with the help of specialized tools and templates.
This is truly going to provide you the insider knowledge you need to create a lasting, successful career as a marketing leader.
Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization…in just 4 weeks!
You’ll leave with real results to share with your current (or future) employer plus the ability to call yourself a Certified Digital Marketing Strategist (more on that below).
If that sounds like a worthy goal, then I’d like to invite you join us and enroll today.
Talk soon,
Ryan

Introducing…
The Head Of Marketing Bootcamp
A hands-on, 4-week mentorship program with Ryan Deiss for just 50 people who want to become or want one of their team members to become a Head of Marketing. If you manage to secure one of the 50 coveted spots, here’s what you’ll receive starting April 27th with the program begins:

Expert coaching over an 4-week program to help you stay motivated and consistent
Ongoing access to the 8-module Head of Marketing Bootcamp curriculum for your cohort
8+ live sessions for Q&A, small group workshops, assignment reviews, and more
Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
Special guest “Head of Marketing” instructors all from different industries and businesses will share their stories and best tips
Access to the member-only online community to share progress, get support, and network with fellow members
The Head of Marketing matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
Our Digital Marketing Mastery certification so that you can proudly display that you are a Certified Digital Marketing Strategist
A private Slack channel so you can get support from your peers and reach out to the DigitalMarketer team anytime you have a question.
A 50 person limited class size so you get the attention and personalized support you need to succeed in this training

How It Works
DigitalMarketer’s Head of Marketing Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with no more than 50 students per class.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will, in just 4 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a Head of Marketing can possess.
Here’s how the course itself will be delivered:
On Mondays and Thursdays, you’ll attend a live training session with the instructor at 12 pm EST. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we will also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
At the end of 4-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.

Course Breakdown
Over 4 weeks, you will master the 4 core skills that any Head of Marketing must possess. Mastery of these skills is truly the difference between just being a specialist in a specific marketing discipline and actually holistically understanding marketing strategy to be able to sit in a “Head Of” seat. Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success. Here’s how each week will break down…

Session 0
April 27th
Kickoff Week
Get ready for the next 4 weeks! This week we will meet your instructor and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Head of Marketing Bootcamp certificate.

Session 1
May 2nd
Clarify The Objectives
The number one skill a Head of Marketing must possess is the ability to create alignment. Alignment with stakeholders, alignment with other departments, alignment with the C-suite, and most importantly alignment with business objectives. But how? That’s exactly what we’ll cover in week one and give you a template to document and visualize your growth engine which is the one source of truth for alignment.

Session 2
May 5th
Define The Strategy
Once we’ve aligned on the business objective, how do we get there? This week we’ll show you the exact process to map out the shortest path between the assets, campaigns, and channels you have to achieving the business objective. We’ll build your growth plan, reveal the 4 key growth levers you must know how to pull, and give you a clear process on how to prioritize projects that will hit your goals…without getting distracted by shiny objects.

Session 3
May 9th
Run The Numbers
Plans are great, but what if they don’t work? Even worse, what if they never COULD work? You have to run the numbers. You’ll learn a step-by-step blueprint for ensuring the hypothesis is in line with previous results, expectations, or assumptions and that it achieves the stated business goal.

Session 4
May 12th
Execute The Plan
This is where the rubber meets the road. To be an effective Head of Marketing you have to know how to execute. During this week, you’ll identify the key players in your project and learn how to effectively communicate the project scope and business objective to reach the goal. Plus, we’ll give you a checklist to help you effectively manage creative and technical buildouts so projects launch on time and on budget.

Session 5
May 16th
Build Your Scorecards & Dashboard
We hear it time and time again…”How do I track and improve the ROI of our marketing efforts?” That’s exactly what we are going to solve this week. It all starts with a repeatable process to identify key metrics (KPIs), both leading and lagging, that are essential in the success of the campaign. From there, you will learn how to turn those metrics into scorecards and dashboard to display campaign effectiveness and get real-time insights into results.

Session 6
May 19th
Communicate With Key Stakeholders
Once we know the results, what do we do with them? Effective marketing leaders need to know the exact meeting rhythm and communication cadence with the stakeholders and key members within the organization. You must know how to effectively communicate with those who report to you, other departments that are impacted by your efforts, and a leadership team that is working to drive the entire organization towards a stated goal. There is nuance in each of these types of communication and that’s exactly what you’re going to learn.

Session 7
May 23rd
Optimize For Growth
It’s the Head of Marketing’s job to be the first to identify (and triage) failing key metrics and faulty assumptions. Once you know how to diagnose and solve problems, the next level of optimization is how to automate and scale “the winners.” This week you’ll learn how to effectively manage and re-allocate time and money budgets away from areas of low performance towards ares of high performance.

Session 8
May 26th
Celebration Week
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in over the last 4 weeks!