Philip Vandusen – Brand Strategy 101

$497.00 $109.95

Philip Vandusen – Brand Strategy 101
Original Price: $497
You Just Pay: $109.95(One Time 88% OFF)
Author: Philip Vandusen
Sale Page:_
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: Or Skype_Macbus87


Philip Vandusen – Brand Strategy 101
Original Price: $497
You Just Pay: $109.95(One Time 88% OFF)
Author: Philip Vandusen
Sale Page:_
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: Or Skype_Macbus87

What’s Inside Brand Strategy 101
Module Description: We’ll de-mystify brand strategy and show you that it’s not as complicated as many people would have you believe. We’ll define some of the key terms and tools and illustrate how you can use it to increase your revenue.
Module Highlights:
Brand Strategy Terms and Tools
The Goals of Brand Strategy
12 Components of Brand Strategy
The Strategist Mindset
Module Description: You’ll learn how to engage more deeply with your clients. Find opportunities to increase scope of your projects. Communicate the ROI of Strategic Brand Design so you can get paid to do it.
Module Highlights:
The Discovery Call
Stakeholder Interviews
How to Sell Strategy
Module Description: Learn to understand how a business functions holistically. Learn how to assess the client’s brand assets and activities. Discover how to tell if they have everything they need to accomplish their goals. Attain the skills to sell-in additional work.
Module Highlights:
Business Model Canvas
How to conduct an Internal Brand Audit
How to up-sell more work
Module Description: Learn to audit and map the competition in a compelling visual way. Learn how to assess the client brand’s competitive landscape to expose strategy and project up-sell opportunities.
Module Highlights:
Competitive Audits
Brand Mapping
Brand Differentiation Strategies
Module Description: Learn to use a suite of proven brand strategy tools and how to apply them to client projects. Classic brand strategy techniques and tools will be fully covered – demystifying what it takes to do high-level brand strategy.
Module Highlights:
Brand Strategy Statements
Customer Avatar Techniques
Pyramids and Personalities
Brand Archetypes
Module Description: Learn how Strategy and Design intersect and inform each other. Learn to create creative visualizations of strategy, bringing the brand to life in visuals and words.
Module Highlights:
The One-Page Visual Creative Brief
Defining Color Direction
Creative Anchors and Strategic Design
Module Description: Learn how to change your mindset from “I can’t.” to “I can!” when it comes to selling strategy. We’ll confirm the simplicity of the process and show you how you can apply it immediately in your client work and start getting paid to think.
Module Highlights:
Brand Strategy Process Guide
The Strategist Role
The Strategist Mindset
Plus These Bonuses to Help You Become a Strategy Master
Bonus 1
Private Facebook Group
Get exclusive access to a private Facebook group where you can engage with Philip and your fellow students and get all your questions answered.
(A $497.00 Value)
What You’ll Get:
Weekly LIVE Q+A sessions where Philip will answer all your questions so you are confident with your mastery of the course content.
Direct access to your fellow students, so you can network, share ideas, resources and help each other succeed.
Extra resources and exclusive content to add rocket fuel to your brand strategy learning journey.
Bonus 2
The Brand Strategy Toolkit
A complete digital collection of the brand strategy tools covered in the course in .pdf form format, making it as easy as filling in the blanks to create your documents.
(A $697 Value)
What You’ll Get:
20+ Proven Brand Strategy Tools with illustrated case study examples of how they are used.
Worksheets and Checklists to make executing a brand strategy project as easy as possible
All the tools are unbranded, so all you have to do is add your logo to use them in client projects.
Bonus 3
Strategy Project Process Map
This process map and discussion guide will illustrate the components of a brand strategy project start-to-finish and define the terminology so you can start communicating to your clients in a whole new way immediately.
(A $297.00 Value)
What You’ll Get:
The building blocks of a brand strategy project – so it’s easy to design and visualize a project
How and where to utilize this tool when working with your clients on their brand.
Examples of strategy project process maps to build your confidence and your clients trust in you.
Bonus 4
Full Payment Bonus
By signing up for Brand Strategy 101 and paying the course tuition in full you’ll receive a fantastic discount.
(A $97.00 Value)
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