Brilliant Marketers – Marketing Agency Operations

Course Structure

• The course is structured into multiple modules, each focusing on critical aspects of running and scaling a marketing agency.
• Includes 12 detailed coaching calls (each 60-120 minutes) with experienced agency owners.
• Combines theoretical knowledge with actionable strategies and real-world examples.

Key Learning Objectives

• Gain comprehensive knowledge on structuring and growing a marketing agency.
• Master contract creation, pricing strategies, and client onboarding.
• Develop efficient processes for fulfillment and project management.
• Enhance sales techniques and CRM management for sustainable growth.
• Understand HR, team structuring, and effective hiring practices.
• Learn advanced outreach strategies and offer creation to drive acquisition.

1. Contracts, Pricing, & Introductions
   • Crafting effective and clear contracts to protect your agency and clients.
   • Developing pricing strategies that reflect value and drive profitability.
   • Best practices for introducing new clients to your agency’s processes and culture.
2. Processes & Fulfillment Structures
   • Creating standardized processes to ensure consistent service delivery.
   • Structuring fulfillment operations to handle varying client demands efficiently.
   • Implementing quality control measures to maintain high standards.
3. Sales, Funnels, & CRM Management
   • Building and optimizing sales funnels to convert leads into clients.
   • Effective CRM management to track leads, automate follow-ups, and nurture relationships.
   • Techniques for scaling sales operations and maintaining growth momentum.
4. HR, Team Structure, Hiring & Pay
   • Designing a robust HR framework to support agency growth.
   • Structuring teams for maximum productivity and collaboration.
   • Best practices for hiring, onboarding, and compensating team members.
5. Project Management & Internal Systems Setup
   • Implementing project management tools and methodologies to keep projects on track.
   • Setting up internal systems for seamless communication and task management.
   • Ensuring transparency and accountability within the team.
6. Q&A With Founder of 4Media, Eddie Maalouf
   • Interactive Q&A sessions with Eddie Maalouf, founder of 4Media.
   • Insights into the strategies and decisions that led to 4Media’s rapid growth.
   • Personalized advice and solutions to participant queries.
7. Cold Email Outreach Strategy
   • Crafting compelling cold emails to initiate contact with potential clients.
   • Strategies for follow-ups and increasing response rates.
   • Measuring the effectiveness of outreach campaigns and refining techniques.
8. Crafting Irresistible Offers
   • Techniques for creating offers that attract and convert clients.
   • Understanding client needs and tailoring offers to provide maximum value.
   • Using psychological triggers and persuasive elements to enhance offer appeal.
9. 4Media Acquisition Systems
   • Detailed breakdown of the acquisition systems used by 4Media.
   • Implementing these systems in your agency to streamline client acquisition.
   • Adapting and customizing the systems to fit your agency’s unique needs.

Benefits of the Course

• Comprehensive Knowledge: Covers all essential aspects of running and scaling a marketing agency.
• Practical Application: Focuses on real-world application through coaching calls and exercises.
• Expert Guidance: Led by experienced agency owners with a proven track record of success.
• Community Support: Access to a network of like-minded agency owners for support and collaboration.

Ideal Candidates

• Marketing agency owners seeking to streamline operations and drive growth.
• Entrepreneurs interested in starting their own marketing agencies.
• Agency professionals looking to enhance their management and operational skills.

Conclusion

• Brilliant Marketers – Marketing Agency Operations provides a complete guide to structuring and growing a marketing agency.
• The course combines theoretical insights with practical strategies from successful agency owners.
• Participants will gain the knowledge, tools, and confidence to scale their agencies effectively and sustainably.